MEDVA, a thriving, innovative and premium brand, provides virtual medical assistants for the successful doctor drowning in administrative work. The company needed a logo that represented their high-end position in this very young marketplace.
This high end, abstract “M” mark uses the principal of Gestalt so the viewer’s eye fills in the shape of the letterform. Working together, the circle elements represent a seamless experience of support for the medical professional, that results in a reduced burden. The balanced symmetry of the symbol hints at stability, reliability and efficiency. The mark is paired with a bold and powerful typeface, and a rich royal blue color palette for a brand that is established and premium.